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E-mail marketing a jeho vliv na chování spotřebitele
Hrušková, Hana
The diploma thesis deals with e-mail marketing and its influence on consum-er behaviour. Email marketing is one of the most used and effective direct market-ing tools, which works on the principle of sending messages to certain lists of us-ers with an email address. The thesis consists of a literature review and the own work, which includes an analysis of email marketing in the market and in the se-lected company using primary and secondary data. From the analyses conducted, the thesis identifies the factors of email marketing that influence consumer behav-iour in the B2B market of the selected enterprise. Based on these factors, findings and analyses, a proposal and recommendation for email communication for the selected enterprise were made.
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The Current Situation in the Existence and Use of National Growth Standards in Europe and in the World Context
Hrušková, Hana ; Riedlová, Jitka (advisor) ; Vignerová, Jana (referee)
The aim of the thesis was to map the current state of the occurrence and the subsequent use of national reference data and on the basis of the data created growth charts with focusing mainly on European countries. Growth charts are an indispensable part of pediatric practice because of ease of use when assessing a child's development. Due to the secular trend, however, it is necessary to periodically update these graphs that they best resemble the growth of children population and to avoid false positives, eg. at pubertal spurt. The results of our analysis show that there are currently in use of growth references three basic trends: 1) is used only growth standards of the World Health Organization (WHO), for example: Serbia, Switzerland, Ukraine, 2) a combination of the standards of WHO and national reference for example: United Kingdom of Great Britain and Northern Ireland, Poland, and 3) use of only national references and concretely in the Czech Republic and mainly in states of northwestern Europe, eg. the Federal Republic of Germany and Finland.
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Agreements beyond employment
HRUŠKOVÁ, Hana
The goal of this thesis was to discover the size of using contracts for work and contracts for services outside main job contract. Contracts for work, which is considered as a second, but only half-time, job when employee can work up half of the work hours i.e. up to 20 hours per week. Contracts for services is mostly closed for a short term work. in this thesis I chose a 15 companies in Benešov to find out which contracts these companies uses more. If it's contract for work or contracts for servises.
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Specificitions of human resource management in the middle size company
Hrušková, Hana ; Dvořáková, Zuzana (advisor) ; Hrazdirová, Věra (referee)
The Master's Thesis engages the processes of education, hiring, choice and adaptation of new employees in a middle size company. Human resources activities, which are necessary for the practical part, are introduced in theoretical part of the thesis. Organisation, where has research been made is introduced in the practical part. Research has been made by a questionnaires, individual interview and mystery shopping. The methods of the mystery shopping and questionnaires were used twice in the thesis, once for research before the education project from EU funds and for second time after it. Main task to reach the goal of the thesis is the comparison of results from both researches. There is a recommendation for improvements of the education processes in the company. This recommendation should be a basement for set-up a new education system in the company.
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Protection of water supply focused on terrorist attack by selective contaminants in the district of Žatec
HRUŠKOVÁ, Hana
In my bachelor thesis, I concentrated primarily to issues inclusive to water management and terrorism. The main aim of my thesis is to analyze protection of water supply against possible terrorist attack with using of selective contaminants. The district of Žatec is defined by administrative area municipality with extended competence Žatec that includes 18 villages and their parts. Over 91 % from the 26 thousand inhabitants are supplied a potable water by public water supply from several surface and groundwater water sources. In this region has been built over 20 water tanks, more than 200 km water mains, several pump stations, water treatment plant and another equipment. Water supply network of the district Žatec is controlled by regional dispatch center, located in Most. In partial analyse of security system water supply, I focused on issue of the protection against external disruption by terrorists on selective objects or equipment. I visited some of them, specifically selected water tanks and dispatching by excursion with expert consultation. I founded that the most vulnerable components are water tanks which are not connected to dispatching. That´s means that dispatchers haven´t continuous information about monitored parameters of water tanks and that these water tanks are not secured by infrared sensor which points out a break-in. These water tanks aren´t connected to large distributional systems. They supply individual town or group of municipalities by local or group water mains. Their further disadvantage is small capacity too. Water tank at Třeskonice has two chamber each with capacity of 25 m3. I defined suitable contaminant of water supply system by analysis potentially hazardous water contaminants. I compared required properties of suitable contaminant with available informations concerning to selective biological weapons and toxins. Although, at first I supposed that I will define by analysis more suitable contaminants than one, so I could determine only bacillus anthracis as potentially highly hazardous water contaminant due to limited access of available informations about agens. Spores of this bacterium which cause anthrax are e.g. resistant to chlorine, stable in water enviroment, relatively easy cultivation on selected culture medium. There is probably posibility to be infected by cutaneous and intestinal forms of anthrax through effective and sufficient contamination. In the final analysis, the potential of a terrorist attack on the water supply network of the district Žatec, I concentrated mainly on evaluation posibilities of ways performance terrorist attack from the point of view of efectivity and difficulty performance such terrorist attack and on evaluation of total and general potencial terrorist attack. The easiest and the most likely ways of performance terrorist attack is direct aplication of suitable contaminant into water tanks´s reservoir. Simultaneously the easiest and the most effective is contamination into selective water tanks that I specified in analysis security of water supply network. Nevertheless is undoubted that even ineffective contamination would mean really significant intervention towards activities of all relevant institutions and serious disruption of inhabitants´s daily life. Due to my achieved results is neccesary to raise level of protection water supply network for some parts of this system. It concerns primarily improvement security for individual water tanks. It is also desirable to determine security level of water tanks by legislative law. For verification of preparedness for such crisis situation is needed to perform a demonstration training with model situation for possible contamination of the water network by hazardous substances.Concurrently it is important to implement available and actual data from adequate foreing sources which are concerning to a research potentional water contaminants, especially biological and chemical weapons.
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The Review Kritika. The Paper of the Cultural Performers.
HRUŠKOVÁ, Hana
This dissertation deals with a thorough analysis of all classes of literary and cultural magazine of political Kritika, which was published in 1924 - 1928th. The dissertation also deals about the cultural and historical context in which the magazine responded. In the following section is analyzed the creation of the magazine Kritika, its structure, leading contributors and the main themes that are dealt magazine. The main topic is to analyze in detail each year of the magazine.
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House arrest and its perception by the offenders.
HRUŠKOVÁ, Hana
The present study summarizes the modern approach in the alternative sentence of the house arrest and its perception by the offenders. The study is divided into 2 parts ? theoretical and research. The theoretical part consists of characterization of the restorative justice, general definition and law framework of the house arrest in the Czech Republic and the work of the Probation agency regarding those sentenced to the house arrest. It also examines the house arrest sentence as defined around the world, compares the European and American model and summarize the current state of the electronic monitoring and the implementation of the electronic monitoring service in the Czech Republic. The research part investigates the subjective perception of the house arrest by the sentenced, their motivations for the cooperation with the Probation agency and the most painful restrictions of the home confinement over the weekends. The future of the house arrest in Czech Republic now rests with the implementation of the electronic monitoring and subsequent social reintegration of the offenders as done by the Probation agency.
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Storytelling as a tool in prevention of socio-pathologic phenomena
HRUŠKOVÁ, Hana
This Bachelor thesis focuses on the possibility of using storytelling as a tool in prevention of socio-pathologic phenomena. In the theoretical part are illustrated symptoms of socio-pathologic phenomena in the pre-school education. Futher it puts forward the theory of effective work with a story, aiming to bring the child an instruction and enjoyment. To sum up, the positive impacts of storytelling on the development of children skills are mentioned. In the second practical part of the thesis is elaborated a story itself with focus on the prevention of some socio-pathologic phenomena. The efficacity of the storytelling is verified by the observational method, which elicits the behaviour of individuals as well as of a group and through its results confirms or disproves of the defined hypotheses.
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