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National Repository of Grey Literature

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Nákupní chování spotřebitelů na trhu s vínem v různých krajích ČR Hůdová, Daniela This thesis deals with identifying differences in consumer behaviour at the wine market in different regions of the Czech Republic (South Moravian region, Ústecký region, Prague, Highlands region). Based on the results of survey were found the differences in consumer behaviour in these regions, noticeable differences were found between the Ústecký region and South Moravian region. There is a crucial lack of financial funds at Ústecký region. A positive finding is the preference of higher-quality wines and a willingness to pay more for quality wine in all regions. There was created special marketing mix of each region for those who stand on the supply side at the wine market in the Czech Republic. Detailed record

Nákupní chování spotřebitelů na trhu s alkoholickými nápoji v ČR a USA Hůdová, Daniela The diploma thesis deals with consumer behavior on the market with alcoholic beverages in the Czech Republic and the USA. It provides knowledge of the market with alcoholic beverages in the Czech Republic and the USA. It identifies a typical consumer in both countries and describes common and different characteristics. The analysis of secondary data examines the trends of alcohol consumption in the Czech Republic and the USA. The price analysis of alcoholic beverages in the Czech Republic and the USA is also described. To accomplish the goals of the thesis, primary research is carried out by a questionnaire survey in both countries. Segmentation of Czech and American respondents is also done in the analysis of primary data by cluster analysis. The outcome of this thesis is recommendations for regulating alcohol consumption for the governments of both countries. Detailed record

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