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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Gluten Free Food Market Segmentation
 Gruberová, Anna ; Koudelka, Jan (advisor) ; Černá, Jitka (referee)
This thesis contains information about gluten free food market. It describes all main actors and also different types of business which can sell or manufacture gluten free food. Great emphasis is placed on understanding needs of "gluten free" customers identifying behavior which differentiate them inside this segment and also between regular customers. It also discovers opportunities and challenges on this market. Based on collected information it predicts possible future development.
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Loyalty programs for children and their influence on children’s behavior as a consumer
 Gruberová, Anna ; Ryšavá, Monika (advisor) ; Pešek, Ondřej (referee)
The loyalty programs are objection of this bachelor thesis. It emphasizes their importance, advantages and describes under what possible form they can appear. In the theoretical part there is introduced their placement in marketing mix. The practical part is focused on loyalty programs which are determined to children. There are also specific examples of loyalty programs. The aim of this thesis is to determine how much are children affected by them and how they gain information about them. This is examined by a questionnaire that was administered to children attending a primary school. In the conclusion there is summarized substantial information and gained results
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2 Gruberová, Adéla
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