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The use of marketing in non-profit organizations with focus on Childline
 Geyer, Roman ; Procházková, Markéta (advisor) ; Schinková, Andrea (referee)
The thesis discusses the use of marketing in the non-profit segment in the Czech Republic. The bachelor thesis consists of two parts. Theoretical part outlines the non-profit sector and marketing in general and in the practical part this knowledge is applied to a concrete non-profit organization in the Czech Republic -- Childline. The aim of this bachelor thesis is to analyze the marketing activities of this non-profit organization, its competition and describe the financing possibilities. Finally, the awareness about the Childline among students of University of Economics in Prague is investigated.
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