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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Long-term Work Abroad and its Impact on Further Career Development
 Synková, Zuzana ; Němec, Otakar (advisor) ; Frková, Ludmila (referee)
The master thesis concentrates on long term work abroad and its impact on further career development. The procedure of the control workers (expatriates) in separate stages, e.g. dispatch of the workers, manage the procedure of the expatriation and the stage of the return from abroad (repatriation) is approached on the specific example the Czech Trade Promotion Agency. The impact of the gained skills on the further personal and career development has been considered by the empirical research between the managers, who currently are abroad. The procedure of the dispatch and return of the expatriates and its impact on organization development has been evaluated by the analysis of the actual situation in Czech Trade Promotion Agency. This issue has been considered in the specific environment of the public service. The Czech Trade Promotion Agency is contributory organization, established by the Ministry of Industry and Trade of the Czech Republic.
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Marketing of spa hotel services
 Vaňková, Lucie ; Střítecký, Rudolf (advisor) ; Frková, Ludmila (referee)
My thesis are focused on importace of marketing application through marketing analysis of the spa hotel that is occured in dynamical competitive environment. In the first chapter of my thesis are represented theoretical marketing ressources in a field of health services that leads to beneficial market position of enterpreneur entity. In the next chapter, marketing mix analysis, micro and local analysis and following evaluation of enterpreneurs competition situation are accomplished. This chapter comes out of internal resources of spa hotel afforded from marketing departement representative. The final chapter includes analysis evaluation towards to theoretical marketing knowledge.
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See also: similar author names
1 FRKOVÁ, Lenka
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