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Analysis the strategy and marketing communication on Facebook at a specific organisation
Pála, David ; Střížová, Vlasta (advisor) ; Francová, Dana (referee)
The thesis focuses on the social media strategy and marketing communication on Facebook. The main goal of the thesis is to pursue an analysis of all the steps and parts of the strategy and marketing communication on Facebook at a specific organisation. The theoretical part starts with a general introduction of the internet marketing. The thesis further looks into the topic of social networks, their development, definition, principles and benefits for a company. A detailed study of each step of the social media strategy and main parts of the marketing communication on Facebook follows. The practical part includes the analysis of the suggested strategy and all parts of the marketing communication on Facebook. In case the practical part brings some imperfect results, the author adds data based on the summary of the theoretical part. The final analysis extended by author´s suggestions can act as a practical guide for similar projects.
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Marketingová opatření výrobců lihovin v souvislosti se změnami na trhu alkoholických nápojů
Francová, Darina
FRANCOVÁ, D. Marketing Measures of Distilled Beverage Manufacturing in Regards to Changes on Market with Alcoholic Beverages. Diploma Thesis. Brno: MENDELU, 2014. Diploma thesis focuses on a proposal of marketing measures to help distilled beverage manufacturers to face harmful events. An analysis of administered changes on the market with alcoholic beverages is provided and the impact of such changes on the economic situation of the Czech Republic is identified. An impact from administered changes to business activity and economic results of selected businesses active on the market of distilled beverages is also recognized. Other countries response to a similar situation on the market with alcoholic beverages is compared to Czech statutory authorities response. A questionnaire study is executed in order to trace the impact of a methanol case on consumers' behavior of residents of Olomouc County. Based on a combination of results obtained from questionnaires and theoretical knowledge, a series of marketing measures designated to distilled beverage manufactures active on the market is suggested. These measures are based on critical communication as well as on the use of promotional activities after the crisis subsided.
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