Home > Search Results: Fořt, Milan
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing communication of the health resort
 Kolísková, Klára ; Halík, Jaroslav (advisor) ; Fořt, Milan (referee)
The Master´s Thesis analyses marketing communication of a selected health resort. The theoretical part maps different marketing forms and tools in a general way and describes their usage and application in the field of spa services. The practical part includes detailed analysis of marketing communication in the particular health resort Spa Mšené, Inc. Based on questionnaire research the thesis assesses effectiveness and efficiency of the communication tools and techniques applied by the mentioned spa. The conclusion summarises some proposals and recommendations for the purpose of possible improvement of the currently used communication strategy.
Detailed record
Specifics of marketing communication on German market
 Kronusová, Hana ; Král, Petr (advisor) ; Fořt, Milan (referee)
The aim of the thesis is to capture the specifics of marketing communication on the German market and get to know whether the marketing communication of Nordsee company is characterized by these specifics. The aim is also to analyse and give reasons of the differences of marketing communication of Nordsee on the German and Czech market. First two chapters create a theoretical basis of the thesis. These two chapters define marketing communication, and deal mainly with communication mix, targets and process. The thesis includes also knowledge of marketing communication in multicultural environment. The culture is defined here and characterized by the cultural dimensions of Geert Hofstede. The next part aims at the specifics of international marketing communication. The third chapter analyses the marketing environment and marketing communication in Germany. The next chapter shows concrete activities of marketing communication of Nordsee company both at the German and Czech market.
Detailed record

See also: similar author names
4 Fořt, Martin
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English