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Marketing Research of Customer Satisfaction of the Third Pension Pillar
Filkuka, Martin ; Hedija, David (referee) ; Šimberová, Iveta (advisor)
This thesis aims at using marketing research to determine customer satisfaction of university students with the third pillar of the pension system. The first section describes the objectives of the work, including the necessary methods. The following theoretical part deals with basic concepts of marketing, marketing research, as well as defining the customer and his satisfaction, including methods by which satisfaction is measured. In addition, there is a description of the general operation of pension systems and individual pillars. The practical part includes marketing research, evaluation of the collected data and own suggestions for improving this product.
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Business Plan for the Development of Electronic Business at the EMKO Case a.s.
Filkuka, Martin ; Bajgar, Jaromír (referee) ; Šimberová, Iveta (advisor)
The aim of this bachelor thesis is the creation of business plan for the development of EMKO Case a.s. The work is divided into four parts. The first introduces aims and methods. The second describes significant expressions and ideas associated with the enterpreneurial as well as the methods component of the business. In next part the current status of the company will be presented and individual key methods will be analyzed in detail. The purpose of the last part of the work is to introduce my own, new proposal for the establishment of the electronic business for this company.
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Business Plan for the Development of Electronic Business at the EMKO Case a.s.
Filkuka, Martin ; Bajgar, Jaromír (referee) ; Šimberová, Iveta (advisor)
The aim of this bachelor thesis is the creation of business plan for the development of EMKO Case a.s. The work is divided into four parts. The first introduces aims and methods. The second describes significant expressions and ideas associated with the enterpreneurial as well as the methods component of the business. In next part the current status of the company will be presented and individual key methods will be analyzed in detail. The purpose of the last part of the work is to introduce my own, new proposal for the establishment of the electronic business for this company.
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Marketing Research of Customer Satisfaction of the Third Pension Pillar
Filkuka, Martin ; Hedija, David (referee) ; Šimberová, Iveta (advisor)
This thesis aims at using marketing research to determine customer satisfaction of university students with the third pillar of the pension system. The first section describes the objectives of the work, including the necessary methods. The following theoretical part deals with basic concepts of marketing, marketing research, as well as defining the customer and his satisfaction, including methods by which satisfaction is measured. In addition, there is a description of the general operation of pension systems and individual pillars. The practical part includes marketing research, evaluation of the collected data and own suggestions for improving this product.
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