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National Repository of Grey Literature

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Význam zákaznické typologie pro konkrétní firmu a její využití Fialová, Rut ; Khelerová, Vladimíra (advisor) ; Turnerová, Lenka (referee) Typologie zákazníků zaměřená na skupinu návštěvníků koncertů vážné hudby. Zjišťuje jejich strukturu, charakteristiky, návyky, preference a media, která tato skupina sleduje. Výzkum je založen na dotazníkovém šetření. Výsledky výzkumu jsou použity pro určení cílové skupiny, na kterou má být namířena reklama. Detailed record

See also: similar author names
2	Fialová, Radka
1	Fialová, Radmila
1	Fialová, Renata
3	Fialová, Romana

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