Home > Search Results: Fehér, Jozef
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of Marketing Mix of the Selected Company in an International Environment
 Šuleková, Petra ; Fehér, Jozef (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the adjustment of the marketing mix of a selected company when importing a new brand of truck tires to the Slovak market. The work consists of three main parts. The first part deals with the explanation of theoretical concepts related to the researched issues. In the second part, attention is paid to the analysis of the current state of the selected company, where selected analyzes are used. It includes a research part, which focuses on the marketing mix by addressing the target segment. In the last part, there are proposals and recommendations regarding the marketing mix which are based on the analysis, in order to address a selected target segment in the Slovak B2B market.
Detailed record
Proposal of Marketing Mix of the Selected Company in an International Environment
 Šuleková, Petra ; Fehér, Jozef (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the adjustment of the marketing mix of a selected company when importing a new brand of truck tires to the Slovak market. The work consists of three main parts. The first part deals with the explanation of theoretical concepts related to the researched issues. In the second part, attention is paid to the analysis of the current state of the selected company, where selected analyzes are used. It includes a research part, which focuses on the marketing mix by addressing the target segment. In the last part, there are proposals and recommendations regarding the marketing mix which are based on the analysis, in order to address a selected target segment in the Slovak B2B market.
Detailed record

See also: similar author names
2 Feher, Jan
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English