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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Proposal for the Modifications of the Marketing Mix of Family Business
 Maděra, Jonáš ; Farmačka, Petr (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on describing the reality of the tracked family business, finding, defining and formulating the mistakes and shortcomings, which are happening during the practice, and revealing its weaknesses. It presents the craft of upholstery as a specific area and an unusual subject of business, it shows its complexity and “unclassifiability”, and the impact of this uniqueness on its prosperity. The reality is (where appropriate) compared with the obtained theoretical knowledge. The thesis involves identification of the problems and it proposes their solutions, in order to achieve the revitalisation and innovation of the monitored enterprise.
Detailed record
Proposal for the Modifications of the Marketing Mix of Family Business
 Maděra, Jonáš ; Farmačka, Petr (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on describing the reality of the tracked family business, finding, defining and formulating the mistakes and shortcomings, which are happening during the practice, and revealing its weaknesses. It presents the craft of upholstery as a specific area and an unusual subject of business, it shows its complexity and “unclassifiability”, and the impact of this uniqueness on its prosperity. The reality is (where appropriate) compared with the obtained theoretical knowledge. The thesis involves identification of the problems and it proposes their solutions, in order to achieve the revitalisation and innovation of the monitored enterprise.
Detailed record
Možnosti existence profesionálního folklorního souboru v ČR
 Farmačka, Petr
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