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Position of company Medin a.s. on the world market for medical technology
Ettelová, Hana ; Gullová, Soňa (advisor) ; Vlkovský, Viktor (referee)
The topic of this is the commercial strategy of company Medin a.s. for trading on foreign markets, or possibly of entering new markets. Thesis is divided into four chapters. First one deal with the general characteristics of the company, the second is dedicated to market placement of company in the Czech Republic. The third chapter speaks about the form of entrance and about territories where the company is already present. In the fourth chapter I analyze and evaluate other potential markets appropriate for expansion of the company.

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