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National Repository of Grey Literature

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The advertising campaign of Kofola Kubovčíková, Veronika ; Horová, Olga (advisor) ; Engel, Filip (referee) This thesis is about advertising campaing of Kofola. It answers the questions: Who is the consumer of Kofola and who isn't? Do people like the advertising campaings of Kofola? Do consumers and non-consumers know the advertising campaings of Kofola? Do people buy the product Kofola thanks to the advertising campaings? All findings are deduced from the questionary survey. Detailed record

Proposal of Media campaign for Student SMS Gratis Engel, Filip ; Mottlová, Libuše (advisor) ; Téglássy, Rudolf (referee) Práce mapuje dosavadní komunikaci Vodafone a srovnává s konkurenty. Teoreticky shrnuje výhody a nevýhody jednotlivých mediatypů. Představuje novou službu a navrhuje možnost její propagace. Detailed record

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