National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Developing Marketing Communications of International Festival
ELIASOVÁ, Linda
The objective of this work is to analyze the currently used marketing concept, way of communication and PR activities connected with International Festival of Outdoor Films (hereinafter MFOF) with respect to the target group and type of event. The main objective was to create a certain design improvements lead to the success of the festival.

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2 Eliasová, Linda
1 Eliášová, Lenka
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