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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
On-line marketing forecast
 Dvorská, Monika ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This document deals with new on-line marketing developments and their forecast. It is divided into three parts, whereas the first one describes particular types of traditional advertisement media and assess their pro-and-con. It focuses also on methods that we are meet with in the on-line world technologies. The second part analyses new on-line marketing developments, outlines the ways and means that are provided by the newest technologies, shows the potential of social web sites and the possible ways to use the contests. It also deals with web TV and its benefits from the marketing point of view. The third part is to outline the development of the on-line marketing, namely related to the traditional media and under itself. The prognosis is made by own experiences, opinions of skilled managers and conferences that are concerned with this topic. At the end of the document there are the possible barriers for development of the online marketing including the legislative ones.
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See also: similar author names
3 Dvorská, Michaela
2 Dvorská, Mária
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