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Consumer Behavior of the Customers of Prague's Cafés
Drotárová, Mária ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The bachelor thesis deals with the topic of Prague's classical cafés and the consumer behavior of their customers. The main aim is to accomplish an analysis of the offered services on the basis of characterization and comparison of the selected Prague's classical cafés, followed by the consumer behavior research performed by the method of questionnaire. The paper is divided into the theoretical and the practical part. The first two chapters describe the theoretical background and basic concepts that the thesis deals with, such as gastronomy, restaurants' services and associations with marketing in tourism. Closer attention is paid to consumer behavior, its research and the factors influencing it. The third chapter characterizes the services in selected cafés. In particular, they are Café Louvre, Café Savoy, Café Slavia, Café Imperial and Grand Café Orient. In the last part there is the research of consumer behavior provided, which results lead to the recommendations and suggestions for possible improvements of café's services.
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