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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business plan of a new company
 Drbalová, Aneta ; Habrmanová, Blanka (advisor) ; Müllerová, Jana (referee)
The aim of this Master's Thesis is to set up an initial business plan of the ice cream shop in the busy touristic area of the capital city of Prague. The thesis is divided into two parts: theoretical and practical. The theoretical part deals with the analysis of the small and medium enterprise segment in the Czech Republic and the local entrepreneurial environment in comparison with other European countries according to regularly compiled international reports. Additionally, an analyses of specific consumer behaviour will be carried out. The end of the theoretical part introduces the generally recommended structure of a business plan describing closer its respective parts. The practical part applies this structure into practise based on the example of the initial business plan in the traditional ice cream branch. The plan presents a new concept of selling the ice cream including the supplement products. It strives to reflect the up-to-date market needs which were revealed through the conveyed market research. The output of this thesis presents the conclusion regarding the feasibility and attractiveness of this contemplated project that can subsequently serve as a material for the internal management.
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Airlines as a part of alliances
 Drbalová, Aneta ; Sedláček, Jiří (advisor) ; Vaško, Martin (referee)
The aim of this bachelor thesis is the analysis of alliance forms of cooperation among airline carriers. This thesis is divided into four main chapters which comprehensively elaborate the major issues of three global airline alliances (Star Alliance, oneworld, SkyTeam). The first part is an introduction to the air transport. The issues of alliance cooperation are analyzed in the second chapter. Alliances that are the subject of this work are subsequently described in detail in the next chapter. The last part deals with the expected trends in air transport.
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See also: similar author names
2 DRBALOVÁ, Adriana
2 Drbalová, Adriana
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