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Insurance Protection of the Senior Center Blansko
Dražil, Michal ; Kupčík, Petr (referee) ; Ptáček, Roman (advisor)
ABSTRACT This thesis is focus on the issue of insurance protection SENIOR center Blansko, p.o.. The first part of the thesis is theoretical solutions in the field of insurance and its functioning. The main objective is the analytical part, based on an analysis of the current state, ie. the currently existing insurance policies and the current offer insurance products to determine, if the current insurance coverage sufficient is. The last objective is possible proposal to amend the insurance protection SENIOR center Blansko.
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Marketing Strategy Proposal
Dražil, Michal ; MBA, Zdeňka Vašíčková, (referee) ; Chalupský, Vladimír (advisor)
This thesis focuses on the issue of marketing plan for the specific company. The first part of the thesis are theoretical solutions in the field of marketing. The second part – analytical, describes the selected as well as present situation of marketing plan. Practical part of the thesis is focused on critical evaluation of present situation of marketing planning and creating of new marketing plan to reach higher efficiency.
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Analysis of labor supply for students from Faculty of informatics and statistics at University of Economics in Prague through the social networking site Facebook.
Trudova, Anna ; Jelínek, Ivan (advisor) ; Dražil, Michal (referee)
This thesis deals with the analysis of labor supply for students from Faculty of informatics and statistics at University of Economics in Prague through the social networking site Facebook. The main goal of this work is to determine the current state of the labor market, in particular employment of students on part-time work. To meet this goal may need to be fulfilled another goals - compare the tools for monitoring social networking sites, create a test environment for analyzing unstructured data, evaluate requirements of potential employers for students from selected pages of Facebook. Thesis is divided into theoretical and practical part. In the theoretical part, there are defined concepts of social networking, an overview of the Czech ICT sector, the current state of the labor market, research of scientific articles and other papers and statistics together with comparing tools for monitoring of social networking sites. The practical part contains description of the usage of analytical tools - ElasticSearch and Kibana, analysis and interpretation of the unstructured data, the process of applying methods and metrics for evaluation requirements of potential employers. The contribution of this thesis is an overview of the current state of the labor market. As the result, this thesis will contain advises for students and determine the most desirable properties, technology and skills for them.
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Application of text mining in analysis of current political situation
Jirků, Václav ; Jelínek, Ivan (advisor) ; Dražil, Michal (referee)
This thesis deals with the analysis of the political situation on Czech Facebook during the first three months of the year 2017. This analysis uses comments from Facebook users. Thesis has three main objectives. The first is defining the problem that is going to be solved. Second is analyzing current situation on Czech political Facebook and the third one is creating recommendations for politicians based on results of analysis of their specific actions. The thesis is divided into theoretical and practical part. The theoretical part explains concepts of text mining and sentiment analysis and introduce Czech political parties. A platform for analysis is also presented. In the practical part questions for analysis are defined and analysis, which is searching for answers to defined questions, is being performed. These questions are divided into two parts - general questions about situation and analysis of specific actions of politicians. Based on this analysis, it is possible to predict reaction of Facebook users on action of political parties or politician.
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Marketing Strategy Proposal
Dražil, Michal ; MBA, Zdeňka Vašíčková, (referee) ; Chalupský, Vladimír (advisor)
This thesis focuses on the issue of marketing plan for the specific company. The first part of the thesis are theoretical solutions in the field of marketing. The second part – analytical, describes the selected as well as present situation of marketing plan. Practical part of the thesis is focused on critical evaluation of present situation of marketing planning and creating of new marketing plan to reach higher efficiency.
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Insurance Protection of the Senior Center Blansko
Dražil, Michal ; Kupčík, Petr (referee) ; Ptáček, Roman (advisor)
ABSTRACT This thesis is focus on the issue of insurance protection SENIOR center Blansko, p.o.. The first part of the thesis is theoretical solutions in the field of insurance and its functioning. The main objective is the analytical part, based on an analysis of the current state, ie. the currently existing insurance policies and the current offer insurance products to determine, if the current insurance coverage sufficient is. The last objective is possible proposal to amend the insurance protection SENIOR center Blansko.
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Data quality, data integrity and consolidation of data in BI
Dražil, Michal ; Pour, Jan (advisor) ; Zajíc, Ján (referee)
This thesis deals with the areas of enterprise data quality, data integrity and data consolidation from the perspective of Business Intelligence (BI), which is currently experiencing significant growth. The aim of this thesis is to provide a comprehensive view of the data quality in terms of BI, to analyze problems in the area of data quality control and to propose options to address them. Moreover, the thesis aims to analyze and assess the features of specialized software tools for data quality. Last but not least aim of this thesis is to identify the critical success factors in the field of data quality in CRM and BI projects. The thesis is divided into two parts. The first (theoretical) part deals with data quality, data integrity and consolidation of data in relation to BI trying to identify key issues, which are related to these areas. The second (practical) part of the thesis deals at first with the features of software tools for data quality and offers their fundamental summary as well as the tools breakdown. This part also provides basic comparison of the few selected software products specialized at the corporate data quality assurance. The practical part hereafter describes addressing the data quality within the specific BI/CRM project conducted by Clever Decision Ltd. This thesis is intended primarily for BI and data quality experts, as well as the others who are interested in these disciplines. The main contribution of this thesis is that it provides comprehensive view not only of data quality itself, but also deals with the issues that are directly related to the corporate data quality assurance. This thesis can serve as a sort of guidance for one of the first implementation phases in the BI projects, which deals with the data integration, data consolidation and solving problems in the area of data quality.
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Comparison of Oracle Database 10g Express Edition and Microsoft SQL Server 2005 Express Edition Database Systems
Dražil, Michal ; Chlapek, Dušan (advisor) ; Krch, David (referee)
Práce se zabývá dvěma relačními databázovými systémy: Oracle Database 10g Express Edition a Microsoft SQL Server 2005 Express Edition. Zmíněné edice, které v mnoha případech poskytují velmi pokročilé funkce, jsou poskytovány zdarma nejen pro testovací účely, ale taktéž pro produkční nasazení. Cílem práce je poskytnout informace o obou produktech a tyto produkty porovnat v navzájem odpovídajících oblastech z pohledu správce databázového systému. Práce poskytuje informace pro začínající databázové správce, ale taktéž by měla sloužit jako podklad pro rozhodnutí o využití některé expres edice v malém podniku. Mnohé informace obsažené v této práci jsou aplikovatelné taktéž na vyšší edice porovnávaných databázových systémů.
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