National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Design of a Destination Card for Toulava Region
Drábová, Martina ; Jarolímková, Liběna (advisor) ; Vaníček, Jiří (referee)
The aim of this diploma thesis is to design a destination card for Toulava region. This region is located on the border of Central and South Bohemia. Theoretical part of the thesis is focused on theory of destination management and marketing. Destination cards are broadly speaking packages of tourism services, so the first part deals with this term a lot. Next chapter is focused on destination card principles and best practices in this field. The second part of the thesis occupies with an analysis of internal as well as external environment of the Toulava region. The last chapter deals with a design of the destination card itself and it is based on findings from previous chapters.
Usage of Marked Walking Trails for Support of Tourism Industry
Drábová, Martina ; Jarolímková, Liběna (advisor) ; Havelka, Jan (referee)
The bachelor thesis deals with an improvement of rambling in the Czech Republic and modernization of Czech walking trails. The aim of the thesis is to design a modern walking trail as a package. It means that the trail will be linked by an appropriate infrastructure (i.e. public transport, lodging and catering facilities, attractions). It should be based on a knowledge acquired through a research of Rheinsteig walking trail in Germany. The first chapter is focused on a description of a previous development and present conditions of rambling in the Czech Republic and Germany (i.e. history of rambling, rambling management and a methodology of walking trails marking). The second chapter deals with a comparison of the Czech and German rambling and ramblers. In the third chapter the proper walking trail for the further development is chosen and adjoining infrastructure described. In the last chapter steps which should be taken are suggested. The bachelor thesis can be used by the Czech tourist club as a base for an improvement of Czech walking trails. In case the prototype walking trail will be successful, more trails can be designed.

See also: similar author names
2 DRÁBOVÁ, Michaela
1 Drábová, Markéta
2 Drábová, Michaela
1 Drábová, Miroslava
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