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Proposal to improve the marketing mix of the company
Dobrioglo, Eva ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis deals with a proposal for improving the marketing mix of Good Vibe, a movement studio specializing in dance and fitness classes. It consists of three main parts. The first part is theoretical and defines important marketing concepts to develop the second practical part of the thesis with an analysis of the current state of the company. In the third part, based on the analysis, suggestions are presented for improving the company's marketing mix, which could lead to strengthening the loyalty of existing customers and reaching new customers in the future.

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