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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Brand building of SCA Packaging
 Velínová, Monika ; Halík, Jaroslav (advisor) ; Dibelka, Jaroslav (referee)
The aim of my final thesis is to explain important terms which the marketers should know while wanting to build the successful brand. I would like to outline terms as promotion, distribution, indentity and brand value. Furthermore I willfocus on terms such as marketing mix and its parts. The aim of the practical part is to present the firm SCA Packaging and to compare the theory with brand building of this firm.
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Defensive strategies of men and women accused of fornication in the manor of Třeboň at the turn of 17th and 18th Centuries. Villagers as participants of everyday life as reflected in criminal agenda
 DIBELKA, Jaroslav
The particular men and women stand in the focus of this dissertation. They were ac-cused of different sexual offences in the domain of Trebon at the turn of the 17th and 18th centuries. The introduction contains the assessment of the boundaries of the topic and it critically considers the sources and literature. In the next part, the offences of fornication and adultery are examined through the views of legal sources. Afterwards, the focus is changed to particular culprits as the actors of history while the methods of historical anthropology were used. The very aim of the work was to examine the vil-lagers' common behavior patterns and conduct by means of their own defense strate-gies and to look inside their inner world of thoughts. As they committed above men-tioned offences, they were forced to defend their honor and social status. The answer to the question, whether an extramarital relationship was accepted in the frame of rural society, depended on the code of honorable conduct as recognized by the villagers themselves. Preserved criminal-law agenda for this kind of cases offers to a historian a view on lives of particular culprits and also a possibility to closely examine the set of values own to an Early modern age villager. However, it is necessary to keep in mind that there are advantages and also disadvantages connected with working with the pre-served records of interrogation.
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Brand building of firm SCA Packaging Ceska republika s.r.o.
 Velínová, Monika ; Halík, Jaroslav (advisor) ; Dibelka, Jaroslav (referee)
The aim of my bachelors work is to explain important terms which the marketers should know while wanting to build the brand successfully. I would like to outline terms as promotion, distribution, indentity and brand value. Furthermore I will minutely aim to term marketing mix and its parts. The aim of practical part is to present the firm SCA Packaging Česká republika s.r.o. and to compare the theory with brand building of this firm.
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See also: similar author names
1 DIBELKA, Jaroslav
1 Dibelka, Jiří
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