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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Low-cost Marketing Promotion for the Company
 Pelán, Tomáš ; Coufalík, Ondřej (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis is focussed on low-cost marketing communication and methods for increasing customer loyalty of Survio company in the Spanish market. The first part of the thesis defines the basic terminology of online marketing. The second part introduces the company and analyses company’s key areas. The following third part suggests several ideas to improve the economic situation of the company.
Detailed record
Low-cost Marketing Promotion for the Company
 Pelán, Tomáš ; Coufalík, Ondřej (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis is focussed on low-cost marketing communication and methods for increasing customer loyalty of Survio company in the Spanish market. The first part of the thesis defines the basic terminology of online marketing. The second part introduces the company and analyses company’s key areas. The following third part suggests several ideas to improve the economic situation of the company.
Detailed record
Metodika auditu webových aplikací
 Coufalík, Ondřej
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