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National Repository of Grey Literature

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Tools of PR shown on the example of RWE company Novotná, Markéta ; Postler, Milan (advisor) ; Chalupský, Martin (referee) The theoretical part deals with forms of commercial communication in general and focuses on the PR sphere. The key chapter of the theoretical part focuses on tools of PR presented within individual PR target groups. The practical part is devoted to the work of the PR & Press Services department of RWE company. Commercial activities and tools applied by this company are analyzed. The thesis is closed by an evaluation of the PR activities of RWE company and their success based on public opinion surveys. Detailed record

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1	CHALUPSKÝ, Marek

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