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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Transmedia storytelling on the example Rychle Sipy
 Chňoupková, Denisa ; Knapík, Jiří (advisor) ; Groman, Martin (referee)
Transmedia storytelling is a process in which partial elements of certain fiction scatter into different communicational channels. The flow of information is mediated via several media platforms. Each medium participates in its own unique way to develop a story. This diploma thesis illustrates theoretical concept of a transmedia storytelling on an example from Czech ambience. Foglars Rychlé šípy were showing signs of transmedia narration even at their beginnings in the thirties and forties. The author himself had a significant role in the transfer of his work into different media. However, due to the high popularity of stories of the five-member club there later occurred a spontaneous rise of transmedial storytelling channelled by filmmakers, other authors and loyal fans. In the first part of the thesis, I will define the theoretical concept of transmedia narration and fiction worlds. The second part is mapping transmediality of Rychlé šípy including other literary pieces, their adaptations, work of Foglars successors and his imitators, nevertheless Foglars mystification about the existence of the club Rychlé šípy.
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The introduction of video content in Economia
 Chňoupková, Denisa ; Čermák, Miloš (advisor) ; Trunečka, Ondřej (referee)
The bachelor thesis The introduction of video content in Economia deals with one of the essential media trends today, namely growing emphasis of online publishers on the development and production of video content. The author illustrates this phenomenon on the example from the Czech environment, concretely on the example of the publishing house Economia, which in the last two years focused on video production and its range of audio-visual content is constantly expanding. Theoretical part of the thesis describes the phenomena that greatly contributed to the expansion of videos. Primarily, it is the media digitization and also the convergence; furthermore the development of the internet and the emergence and development of new digital media. The author also describes the characteristics of internet video and its various types and finally summarizes the aspects that motivate publishing houses to invest in video content. The practical part is focused on video production of the Economia. The author describes the gradual introduction of video content, the birth of the channel DVTV and last but not least the birth of the Aktuálně.TV - a platform that unites all of the Economia video production. In addition, the author characterizes the look and user interface of the platform and analyses its programs. In...
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