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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing communication of the chosen accommodation facility
 CHLUMÁKOVÁ, Ivana
The main aim of this thesis was to identify used tools of marketing communication and their effectiveness for a specific facility unit. Identification was based on the analysis of the current situation. Another objective of this work was to suggest optimal communication mix. As the subject of exploration I chose apartment house Residence U Cerne veze in Ceske Budejovice.
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Marketing communication of non-state and non- profit organisations in the area of consumer protection
 CHLUMÁKOVÁ, Ivana
The aim is to analyze the use of marketing communication tools for non-profit organizations in consumer protection. For my work I chose specifically SOS - Consumers Defence Association, o.s. and its branch in Ceske Budejovice - Consumer Information Centre Ceske Budejovice.
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