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Marketing Strategy of a Newly Established Company
Burešová, Michaela ; Foriška, Petr (referee) ; Chalupský, Vladimír (advisor)
In my thesis is elaborated marketing strategy of newly established company dealing with wine trade. The objective is successful establisment of company VÍNO SLOVÁCKO on the market. A secondary objective will be to extend the product portfolio, the stabilization of market position and increase turnover. The first part will deal with the analysis of external and internal environment and identifying customers and their requirements. On the basis of of this survey is followed by detailed marketing strategy. I primarily focused in the marketing strategy on product marketing namely new product line of Moravian wines.
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"Healthy Wine" Product Launch
Burešová, Michaela ; Hřebačka, Josef (referee) ; Chalupský, Vladimír (advisor)
My bachelors thesis is concerned with concept of introduction of healthy wine as a new product in the market.I would like to take advantage of Vinacz’s market position and absolute superiority of above mentioned product. Intention is to expand product range, improvement of total market position and increasing total turnover of company Vinacz. First of all I will introduce theoretic principle of marketing strategy, then I will describe wine market research. This will be followed by analysis of Vinacz’s recent position on the wine market. After it I will describe detailed proposal of new product introduction on the market.
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Kompozity nanouhlíkatých materiálů pro ochranu zemědělských rostlin před houbovými patogeny
Burešová, Michaela
Graphene oxide (GO) belongs to carbon-based nanomaterials (CBNs) and is capable of bonding with various molecules, thanks to the presence of functional oxygen groups in its structure, created during graphene oxidation. This mechanism can be applied on nutrient and pesticide delivery and improve their utilization by plants. Sulphur is an essential nutrient and also has fungicidal properties. In this study, graphene oxide was synthesized and used to make two nanocomposites containing sulphur. GO and nanocomposites were then characterized. Nanocomposites were tested for phytotoxicity, and their potential fungicidal properties were studied. Both nanocomposites showed significant fungistatic effect against grey mold when tested on plates with medium. However, when tomato leaves were treated with nanocomposites, inhibition effect against mycelium growth was ineffective.
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Analýza vztahu mezi onemocněním paznehtů a mléčnou užitkovostí dojnic českého strakatého skotu ve vybraném chovu
BUREŠOVÁ, Michaela
The content of this diploma thesis was the analysis of dairy cows' limb disorder in the relationship with milk yield, finding the cause of the disorder origin and possi-bilities of its treatment. In the watched breeding there were evaluated 167 dairy cows of Czech Simmen-tal cattle suffering acute disease of cloven hooves. The analysis in the enterprise las-ted from January to September 2020. Within eight curative cycles takes place a treatment of limping dairy cows' cloven hooves. Monitored parameters were milk yield (kg of milk), content of protein (%), fat (%) and somatic cells. With increasing limping of dairy cows comes to a decrease in milk yield up to 5 kg milk per a dairy cow and a day. The most frequent disease of cloven hooves was abscess (47%). The second most frequent disease was dermatitis (30%). To other diseases belongs necrobacillosis, laminitis, cleft and mechanical injury of dairy cow limbs. The most afflicted were hind limbs (82%). As a consequence of disease of cloven hooves were removed 2 % of dairy cows.
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Podnikání formou franchisingu
Burešová, Michaela
The theoretical part of my thesis concentrates on basic information about franchising and the pros and the cons of enterprise. This part of my thesis also includes an analysis of conditions for obtaining a franchise license, analysis of law and economic conditions for franchising in the Czech Republic and analysis of a franchise agreement. The practical part of my thesis consists of analysis of the franchise market, it also analyses the corporations, which already operate on domestic market and it also analyses specific case. The main target of the thesis is to evaluate thanks to using a specific research and the general pros and the cons and to find out if franchising is a good way to run a business for rookies. The final part of thesis contains general recommendations for entrepreneurs.
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Ochrana spotřebitele u smluv uzavíraných distančním způsobem
Burešová, Michaela
The thesis deals with consumer protection in contracts concluded without a personal contact of the parties. The thesis is divided into two parts, literary research and the main body. The literature review focuses on the historical development of legislation regarding consumer protection and current legislation of consumer protection. We can also find basic contract information and contracting rules here. Furthermore, the literature research contains issues related to consumer contracts, contracts concluded in a distance manner, consumer organizations and GDPR. The main body deals with the comparison of consumer contracts and illustrative cases, which are conceived both from the legal and economic point of view. It is also devoted to analysis and primary research, which was conducted through a questionnaire survey. In conclusion, we can find recommendations for consumers and entrepreneurs, who use such contracts.
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Vyhodnocení přesnosti vyhledávání říje a zvýšení míry zabřeznutí krav využitím systému zaznamenávajícího pohybovou aktivitu
BUREŠOVÁ, Michaela
In connection with growing modernization of technological systems in milk cow farming it comes to progressive innovations within monitoring motor activity. The motor activity is besides other things connected with the possibility of searching for estrus and detecting and eliminating false estrus. It is possible to suppose, that it becomes evident with increased accuracy of searching for estrus and bigger success rate by cow fertilization. It was discovered, that SCR system helps to improve reproduction. By reproduction indicators favourable values were recorded, namely: days open - 85 days, calving interval - 420 days to first service - 121 days. This year results get considerably better if compared with results from last years, when SCR system was not implemented. Success rate of insemination has risen by 36 %. It is evident, that measuring of motor activity enables us to precisely determine the right time of ovulation and therefore it increases the percentage of successful fertilization.
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"Healthy Wine" Product Launch
Burešová, Michaela ; Hřebačka, Josef (referee) ; Chalupský, Vladimír (advisor)
My bachelors thesis is concerned with concept of introduction of healthy wine as a new product in the market.I would like to take advantage of Vinacz’s market position and absolute superiority of above mentioned product. Intention is to expand product range, improvement of total market position and increasing total turnover of company Vinacz. First of all I will introduce theoretic principle of marketing strategy, then I will describe wine market research. This will be followed by analysis of Vinacz’s recent position on the wine market. After it I will describe detailed proposal of new product introduction on the market.
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Marketing Strategy of a Newly Established Company
Burešová, Michaela ; Foriška, Petr (referee) ; Chalupský, Vladimír (advisor)
In my thesis is elaborated marketing strategy of newly established company dealing with wine trade. The objective is successful establisment of company VÍNO SLOVÁCKO on the market. A secondary objective will be to extend the product portfolio, the stabilization of market position and increase turnover. The first part will deal with the analysis of external and internal environment and identifying customers and their requirements. On the basis of of this survey is followed by detailed marketing strategy. I primarily focused in the marketing strategy on product marketing namely new product line of Moravian wines.
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