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The impact of advertisements on a driver´s attention
Bugáň, Marek ; Semela, Marek (referee) ; Belák, Michal (advisor)
This thesis deals with influence of advertisements on driver´s attention. Within the theoretical part are summarize findings in field of influence of advertisements on driver´s attention, it also clarified the idea of recording driver´s eye movement, which were used during the measurement. The analytical part draws from video records with driving tests provided by the Institute of Forensic Engineering of Brno University of Technology. Obtained data were processed and analyze in order to determine the durations of views on advertising devices in area of roads.
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The impact of advertisements on a driver´s attention
Bugáň, Marek ; Semela, Marek (referee) ; Belák, Michal (advisor)
This thesis deals with influence of advertisements on driver´s attention. Within the theoretical part are summarize findings in field of influence of advertisements on driver´s attention, it also clarified the idea of recording driver´s eye movement, which were used during the measurement. The analytical part draws from video records with driving tests provided by the Institute of Forensic Engineering of Brno University of Technology. Obtained data were processed and analyze in order to determine the durations of views on advertising devices in area of roads.
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