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National Repository of Grey Literature

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Spanish cultural standards Broulíková, Věra ; Khelerová, Vladimíra (advisor) ; Turnerová, Lenka (referee) These Spanish-Czech cultural standards could be useful as a part of intercultural trainings made for Czech managers and workers who want to be prepared for a stay in Spain or any contact with Spanish culture. The theoretical part explains different related terminology necessary for a correct use of the standards. It involves terms like social interaction, communication and intercultural communication. The practical part describes the basic characteristics of the country, political and economical system, business dealings and diplomatic protocol. The core of the thesis is the chapter Czech-Spanish cultural standards which analyzes the main differences of Czech and Spanish cultures elaborated according to the executed interviews. Detailed record

Exportní příležitosti na trhu Velké Británie Broulíková, Věra ; Mertlíková, Františka (advisor) ; Mišovská, Soňa (referee) Spojené království patří k největším světovým mocnostem a ne nadarmo je označováno jako kolébka mezinárodního obchodu, což je také jeden z důvodů výběru tohoto tématu.Práce podává nejdůležitější informace o britském teritoriu,jeho podnikatelském a kulturním prostředí. Za jádro považuji kapitolu o obchodní a hospodářské spolupráci VB zahrnující možnosti uplatnění českého zboží na britském trhu. Je to trh, který ač velice konkurenceschopný, je trhem s ohromnou spotřebitelskou poptávkou a skýtá pro naše exportéry velkou možnost uplatnění. Detailed record

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