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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Distribution of Philips Oral Health Care products in the Czech Republic
 Bouška, Pavel ; Mejdrech, Vlastimil (advisor) ; Urban, Bohumil (referee)
This Master thesis is focused on topic of distribution channels and theirs practical application in distribution of Philips Oral Healthcare products on Czech market. The theoretical part is devoted to the physical structure of distribution channels, the parameters that define them, and the factors influencing their choice. Furthermore, the thesis focuses on the relationships that exist between channel members, a system for management and direction of the common value added. The thesis is further concerned about relationships developed in between two channel members and presents a system for management of such relationships in order to develop them and deliver additional value. Under this approach the thesis further deals with the process of key customers selection and their further integration. In the next section a more detailed presentation of Philips Company is given, followed by description of oral healthcare market competition and distribution of end customers by their habits. Furthermore the thesis describes a practical example of Philips dealing with key customer in oral healthcare category. In order to fulfill the set objectives of the this thesis deep analysis of Philips current distribution channels takes place, followed by described anticipated development and proposed important area to ensure such development.
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Management vs. Leadership
 Bouška, Pavel ; Kešner, Martin (advisor) ; Ondrušková, Hana (referee)
The aim of this bachelor thesis was to realize a qualitative research concerning different human's approaches, while meeting the tasks and reaching goals and on its results recommend optimal approach to leading and managing employees. For realization of quantitative research has been used an observation method, which provided wide possibilities of evaluation for investigation of existing phenomenon. Through analyze of observations has been succeeded to draw the difference between management and leadership approaches depending on the level of required communication between boss and employee. The elements of the communication are predetermined by held paradigms by each participant of a discussion. They then include considerable unstated information in their opinions. First step how to change of those paradigms is to realize of existence of present paradigms.
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See also: similar author names
9 BOUŠKA, Petr
9 Bouška, Petr
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