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Supervision as a Tool for Support and Development of Primary School Employees
Borovcová, Markéta ; Fonville, Alexandra (advisor) ; Vojtko, Tibor (referee)
The thesis deals with supervision as a tool for support and development of primary school staff. The aim of the thesis is to analyse the process of implementation of supervision service in primary schools and to investigate different possibilities and forms of its use among primary school staff. First, the thesis focuses on the definition, objectives and functions of supervision. It then examines the possible forms and uses of supervision for primary school staff, including its history and current state of use in the Czech education system, and attention is also paid to the specifics of supervision in the school environment compared to other fields. Furthermore, the thesis describes the process of implementing supervision services in primary schools, including the preparatory phase before implementation, and discusses the conditions and factors that support the successful implementation and development of supervision practice. The thesis includes an empirical investigation aimed at analysing the process of implementation and development of supervision practice in primary schools in Prague and the Central Bohemia Region from the perspective of primary school managers and from the perspective of supervisors implementing supervision in primary schools, with an emphasis on identifying factors that...
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Personnel Marketing of Non-profit Organizations
Borovcová, Markéta ; Běhounková, Olga (advisor) ; Fonville, Alexandra (referee)
The bachelor's thesis elaborates on the issue of personnel marketing and its application in the practice of non-governmental non-profit organizations. The bachelor's thesis aims to analyze personnel marketing in non-governmental nonprofit organizations with a focus on recruitment and stabilization of employees. The work focuses on the basic characteristics, purpose and typology of nonprofit organizations, and describes their personnel management and marketing. Attention is paid to personnel marketing and its characteristics, development, significance and connection with the employer's brand. The application of the marketing mix to personnel management is described, as well as external and internal personnel marketing of non-governmental non-profit organizations is described, including a description of realized personnel activities and the tools used. The qualitative research, conducted in the form of semi-structured interview with respondents from non-governmental non-profit organizations aims to analyze activities and tools of personnel marketing focusing on processes of recruitment and stabilization of employees. The investigation includes an interpretation of the data obtained and a discussion describing ways of implementing personnel marketing that can be incorporated into their practice under...
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