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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing of banking instruments of Česká spořitelna, a.s.
 Rychlá, Jana ; Belant, Filip (referee) ; Chalupský, Vladimír (advisor)
This diploma work deals with marketing problems of bank services. The theory of marketing bank mix is described in it, creation of marketing campaign and control of relations with clients. The goal is a detection of an embarrassment of marketing methods and campaigns used in Česká spořitelna, then evaluation of this methods and finally making some concept how to solve this situation.
Detailed record
Marketing of banking instruments of Česká spořitelna, a.s.
 Rychlá, Jana ; Belant, Filip (referee) ; Chalupský, Vladimír (advisor)
This diploma work deals with marketing problems of bank services. The theory of marketing bank mix is described in it, creation of marketing campaign and control of relations with clients. The goal is a detection of an embarrassment of marketing methods and campaigns used in Česká spořitelna, then evaluation of this methods and finally making some concept how to solve this situation.
Detailed record

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