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FUTURE SETTLEMENTS IN BRNO
Bednaříková, Monika ; Pavlovský, Tomáš (referee) ; Havliš, Karel (advisor)
The diploma project proposes a concept for the future development of the housing estate Vinohrady. More than the development itself, it offers a new perspective on the use of space of the estates. It proposes means of achieving the recognition of hierarchy of the spaces. These spaces shall range in the scale of public, semi-public, semi-private, and private spaces. The goal is to adapt the spaces of the housing estate so that they behave and function like the spaces of the so-called traditional town, where the movement of visitors and users is intuitive. The space hierarchy itself suggest how to navigate in the urban environment. The housing estates should not be perceived in a negative way, but rather to be perceived as they are right now in the present, without being attributed unflattering epithets or connotations associated with the term of the previous regime, when most of these estates were built. In contrast, I want to emphasize the potential of good housing for the future generations, that can be achieved with minimal effort and interventions, which should have the effect on and support the sustainability of our environment, and thus also the urban environment. From the point of view of saving energy and materials, it is preferable to work and use what is already given, rather than unnecessarily create new suburban colonies or encourage the creation of new sub-urban areas, where in a deliberate manner people take up new grounds for construction. The housing estates can become a good place with its own genius loci and specific image.
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Proposal for Marketing Plan of the Company
Bednáriková, Monika ; Fischer, Jan (referee) ; Milichovský, František (advisor)
The subject of this bachelor thesis is to develop a marketing plan for Gastro fun s.r.o. The theoretical part describes assumptions related to the issue. The second part focuses on the characteristics of the company, it analyzes the current state of marketing in the company Strengths and Weaknesses. The last part offers suggestions for improving the current situation and possibilities with which the company would achieve greater public interest and thus increase sales.
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Proposal for Marketing Plan of the Company
Bednáriková, Monika ; Fischer, Jan (referee) ; Milichovský, František (advisor)
The subject of this bachelor thesis is to develop a marketing plan for Gastro fun s.r.o. The theoretical part describes assumptions related to the issue. The second part focuses on the characteristics of the company, it analyzes the current state of marketing in the company Strengths and Weaknesses. The last part offers suggestions for improving the current situation and possibilities with which the company would achieve greater public interest and thus increase sales.
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FUTURE SETTLEMENTS IN BRNO
Bednaříková, Monika ; Pavlovský, Tomáš (referee) ; Havliš, Karel (advisor)
The diploma project proposes a concept for the future development of the housing estate Vinohrady. More than the development itself, it offers a new perspective on the use of space of the estates. It proposes means of achieving the recognition of hierarchy of the spaces. These spaces shall range in the scale of public, semi-public, semi-private, and private spaces. The goal is to adapt the spaces of the housing estate so that they behave and function like the spaces of the so-called traditional town, where the movement of visitors and users is intuitive. The space hierarchy itself suggest how to navigate in the urban environment. The housing estates should not be perceived in a negative way, but rather to be perceived as they are right now in the present, without being attributed unflattering epithets or connotations associated with the term of the previous regime, when most of these estates were built. In contrast, I want to emphasize the potential of good housing for the future generations, that can be achieved with minimal effort and interventions, which should have the effect on and support the sustainability of our environment, and thus also the urban environment. From the point of view of saving energy and materials, it is preferable to work and use what is already given, rather than unnecessarily create new suburban colonies or encourage the creation of new sub-urban areas, where in a deliberate manner people take up new grounds for construction. The housing estates can become a good place with its own genius loci and specific image.
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