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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Tourism marketing strategies of the traditional european destinations
 Barošová, Anna ; Abrhám, Josef (advisor) ; Vaško, Martin (referee)
The subject of this thesis is the marketing strategy of traditional European destinations. Its objective is to describe the most suitable marketing strategy for the European destinations facing stronger competition within the market of international tourism. Practical part of the thesis consists of the detailed analysis of the most visited European destination -- France. Secondly, the effects of this strategy are measured by the international quantitative marketing research.
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Potential uses of selected castles ruins in Slovak tourism
 Barošová, Anna ; Netková, Jarmila (advisor) ; Koňařík, Marek (referee)
The thesis is dedicated to castles and castle ruins in Slovakia and their integration in tourism. The work is focused on the ruined castles of the eastern and southern Slovakia, and it's aim is to draw attention to the degrading cultural heritage, which have potential use in the tourism industry of those regions. The theoretical part consists of chapters on tourism in the Slovak Republic and the status of the cultural heritage within it. The practical part is thematically divided into two parts - Defense southern Slovakia Castles and Forgotten ruins of eastern Slovakia. The first one consists of two design themed routes connecting selected castle sights. The second one consists of the author's visit of 4 eastern Slovakia castle ruins - Vinné, Brekov, Jasenov, Čičava. Those were subsequently described according to the specific criteria.
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