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Self-presentation strategies of political candidates in the Czech presidential campaign 2023
Balážová, Zuzana ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
The bachelor thesis examines the role of visual communication in politics and the formation of self-presentation strategies of selected candidates during the Czech presidential elections in 2023. The theoretical part of the thesis introduces visual political communication, cognitive processing of images and the formation of political image through visual frames and relevant dimensions. The analytical part of the thesis uses quantitative and qualitative content analysis to explore the self-presentation strategies of candidates Petr Pavel, Andrej Babiš, Danuša Nerudová and Pavel Fischer on Instagram. The aim of the study was to find out how the selected political candidates used the social media Instagram for self-presentation and which visual frames they emphasized. An analysis of 1,371 Instagram posts of the selected candidates reveals a preference for the ideal candidate frame over the populist candidate frame. The analysis equally reveals gender differences in the use of the dimensions of compassion. The work further explores users' interactions with different visual frames and dimensions, and slight differences in the number of interactions are noted.
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Communication of Czech Government during the COVID-19 pandemic
Balážová, Zuzana ; Hájek, Lukáš (advisor) ; Bahenský, Vojtěch (referee)
The bachelor thesis Communication of the government of the Czech Republic during the COVID-19 pandemic deals with the communication of selected representatives of Czech government. The work examines the communication of the Prime Minister, the Deputy Prime Minister and the Ministers of Health. The first section of the thesis focuses on theoretical starting points of the field of government communication, its multidisciplinary nature as well as definition. Due to the ongoing pandemic, the theoretical framework was broadened with crisis communication. At the end of the first section, a model of ideal government communication during the crisis was presented. The aim of the work was to find out whether the government of the Czech Republic fulfilled the theoretical prerequisites for successful communication according to this model. Qualitative methods of analysis were complemented with quantitative methods for a better analysis of communication. The results showed that the communication of the selected members of the government did not fulfill the theoretical prerequisites of successful communication, as they did not fulfill most of the elements of the defined model.
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