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The Proposal of Strategic Development of a Company Operating in Dance Art
Babáková, Andrea ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
This thesis focuses on proposal of the potential future development direction of a company operating in the dance art or dance sport area. The theoretical part handles problematics of development and growth of the company and strategic management process including selected analytic methods within development planning. Analytic part contains identification of key (critical) factors within evaluation of existing situation of the company in the context of inside and outside environment. Suitable strategy for future company development aiming for fixing its position on the market including implementation activities and benefits from the proposals will be chosen based on evaluation of the results of performed analyzes.
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Cestovní ruch osob s tělesným postižením v Jihomoravském kraji
Babáková, Andrea
The subject of the submitted bachelor´s thesis is Tourism of physically handicapped people in the South Moravian Region. The thesis deals with issues, obstacles and needs of physically handicapped people in the tourism field. In the theoretical part of the thesis terms such as tourism, factors that influence tourism, the market of tourism and last but not least person with physical handicap and everything connected with it are explained. The goal of the thesis is to analyse the current situation of travelling in the South Moravian Region focusing on three districts-Brno and its surroundings, the Lednice-Valtice Cultural Landscape and the Znojmo and Podyjí region. Based on questionnaire research the research part has been elaborated and possible solutions have been suggested.
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The Proposal of Strategic Development of a Company Operating in Dance Art
Babáková, Andrea ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
This thesis focuses on proposal of the potential future development direction of a company operating in the dance art or dance sport area. The theoretical part handles problematics of development and growth of the company and strategic management process including selected analytic methods within development planning. Analytic part contains identification of key (critical) factors within evaluation of existing situation of the company in the context of inside and outside environment. Suitable strategy for future company development aiming for fixing its position on the market including implementation activities and benefits from the proposals will be chosen based on evaluation of the results of performed analyzes.
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Consumer Behaviour
Babáková, Andrea ; Bartošová, Jitka (advisor) ; Bína, Vladislav (referee)
The thesis focuses on investigating and searching for differences between consumer behavior of Czech and Slovak households depending on chosen socioeconomic factors. For the purpose of this thesis source materials are taken mainly from researches realized by Czech and Slovak Statistical Office, specifically from survey sampling Household Budget Study 2009. Data are analyzed through the use of comprehensive characteristics of location, variability and box diagrams. Generalized linear models are used for modeling dependence of consumer behavior on chosen quantitative and qualitative factors. Household consumer behavior is expressed through economic index - propensity to consume - which is determined by the share of total monthly income and expenditures.
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The structure of household expenditure with regard to their income situation
Babáková, Andrea ; Bína, Vladislav (advisor) ; Bartošová, Jitka (referee)
Presented thesis is focused on searching for differences and investigating dependences between costs and revenues of households, mainly the housing expenditure are emphasized. The data were extracted from survey made by Czech Statistics Office, especially from sample survey about revenues and living conditions of households called "Životní podmínky 2005". The data are analyzed by means of linear regression and analysis of variance. The above mentioned statistical methods are used to investigate the level of dependence between incomes and housing costs with regard to various factors e.g. size and type of municipality or the type of house in which the particular household is living. The obtained results display slightly growing dependence between incomes and revenues. Furthermore a small survey of the particular households was made on which the selected linear regression model (obtained by the analysis of ČSÚ data) was applied. The comparison of both surveys showed rather insignificant differences.
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