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Maladaptive music use in the context of music genre in people with high depressivity
Bašová, Kateřina ; Keřková, Barbora (advisor) ; Vítek, Petr (referee)
The bachelor thesis deals with the topic of maladaptive use of music. This phenomenon is discussed in the broader context of emotion regulation, depression, musical emotions and musical preferences. The aim of the theoretical part is to provide a comprehensive overview of the current knowledge on maladaptive music use and to explain the constructs and the most important theories that emerge in the empirical part. The aim of the empirical part is to test what associations exist between adaptive and maladaptive music use patterns and depression levels in the Czech student population. According to our results, maladaptive use of music has a significant positive relationship with the level of depression, while adaptive use has no significant relationship with the level of depression. Furthermore, it is examined how the degree of depression through maladaptive music use affects the perception of musical emotions. In our sample, neither the degree of depression nor maladaptive music use predicts the perception of musical emotions, which was contrary to our expectation. The effect of music genre group preferences on maladaptive music use is investigated exploratively. In terms of music preferences and their influence on maladaptive music use, we found no association between specific genre groups and a...
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Brand building of Google and the front position of this brand on the internet market
Bášová, Kateřina ; Máchová, Eva (advisor) ; Hejlová, Denisa (referee)
Brand Building of Google and the front position of this brand on the internet market Abstract The bachelor thesis entitled "Brand building of Google and the front position of this brand on the internet market" is focused on the importance and the form of the brand building process for one of the richest companies in the world. I would like to highlight the factors which stand behind the success of the brand Google, present the brand in the context of brand building strategy, and outline the company's specific and unorthodox approach to this problem. Furthermore, my bachelor thesis presents the basic attributes of the brand's success, leads the readers through the company's history from the days of its establishment until today, and presents its famous corporate culture. After a theoretical comment about the brand's equity concept, I continue with Google's marketing strategy, I analyze the specific steps of the brand building process and the segments of the marketing mix. A key part of my bachelor thesis focuses on the analysis of the current market position, including the definition of the most significant problems of the company and the determination of Google's competitive position on different markets.
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Výzkum účastníků trhu pro společnost Roman Báša-Mapei
Bášová, Kateřina ; Hrčková, Eva (advisor) ; Surynek, Alois (referee)
Práce je zaměřena na rozbor spokojenosti zákazníků a zhodnocení konkurenčního postavení stavební společnosti v oblasti péče o zákazníka. Cílem práce je vytipování slabých míst v oblasti péče o zákazníka, navržení možných způsobů, řešení, dále identifikace hlavních konkurentů společnosti a porovnání kvality komunikace a zákaznické péče jednotlivých firem.
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