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The use of logistics in a manufacturing company
BODLÁKOVÁ, Alena
The graduation thesis deals with the use of logistics in the brewery Pivovar Protivín a. s. The paper presents a view of the current situation of Czech breweries in the Czech Republic as well as in the world. It maps the trends of recent years in the brewing industry and shows how Czech breweries have faced up the economic crisis. The results of Pivovar Protivín are presented and compared with the results of Svijany brewery. The distribution of Protivín brewery products is analyzed. Based on the analysis, the time frame of beer delivery to customers is made. Further on, the questions of the packaging management in Protivín brewery are dealt with. Breweries are specific for complex and expensive reverse logistics of returnable packaging. The question whether producing beer in PET bottles would be appropriate for Protivín brewery is studied. Determining the level of services provided for brewery customers is examined. According to the results presented here, the greatest demands on services provided by breweries appeared to be those by the customers in gastronomy sphere. Based on the questionnaire investigation, the standards in providing brewing services were set together. Finally, I suggested possible improvements that should lead to cost savings, greater flexibility of operations and competitive advantages for the Protivín brewery as well as for the whole K Brewery Group.
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The Using Logistics in a Manufacturing Company
BODLÁKOVÁ, Alena
This bachelor thesis deals with using logistics in the brewery Městský pivovar PLATAN s. r. o. It reports on the present state of alcoholic and non-alcoholic drinks consumption in the Czech Republic. The consumption of non-alcoholic drinks and non-alcoholic beer has a significantly increasing trend. The largest part of alcoholic drink consumption in the Czech Republic is beer. The strategy of the brewery Platan is presented. The strategy should lead to maintain the sale position the company has reached. An analysis of competitive environment was performed for the investigation of market position of the company Platan. The study describes the material flow and information flow in the company as well. The material flow was described in terms of inputs, production, outputs and reverse logistics. The results of this study show that the gastronomy sphere customers have the widest requirements. Based on the questionnaire investigation, the standards in providing brewing services were compiled. Finally, the distribution services was examined and the possibility of using own transportation when compared to the outside forwarding agent services was explored.
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