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Brand Building for Development of Competitiveness
Březa, Michal ; Šítková, Lucie (referee) ; Zich, Robert (advisor)
The bachelor thesis is focused on the development of the trade mark "Hrackomat" by Nejlepší hračky, s.r.o. In the theoretical part I deal with the strategic building and creating brand value. The practical part contains a presentation of the company incurred an analysis of marketing activities to promote sales and brand building. The analytical part contains proposals marketing activities to the brand building and increase competitiveness.
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Brand Building for Development of Competitiveness
Březa, Michal ; Šítková, Lucie (referee) ; Zich, Robert (advisor)
The bachelor thesis is focused on the development of the trade mark "Hrackomat" by Nejlepší hračky, s.r.o. In the theoretical part I deal with the strategic building and creating brand value. The practical part contains a presentation of the company incurred an analysis of marketing activities to promote sales and brand building. The analytical part contains proposals marketing activities to the brand building and increase competitiveness.
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