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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Psychological aspects of the employment at the primary school
 Bělíčková, Helena ; Cipro, Martin (advisor) ; Bedrnová, Eva (referee)
The aims of the Master's Thesis were: to analyze job satisfaction and to reveal the abidance by rules of mental hygiene among the employees of the primary school. The theoretical part describes basic concepts of job satisfaction, factors of job satisfaction and theories of work motivation. Questions of mental hygiene, factors of mental health and basic principles of good mental health are explained too. The practical part then discovers problematic factors of job satisfaction and critical points of mental hygiene among the employees of the primary school. The research was carried out thanks to these methods: the analysis of webpage, questionnaire surveys and an interview. The results of the research are well-arranged in tables, graphs and diagrams in the practical part. The most important findings and recommendation can be found in final parts and in the conclusion of this Master's Thesis.
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Marketing mix - the Prague Zoo
 Bělíčková, Helena ; Procházková, Markéta (advisor) ; Podhajská, Daniela (referee)
The Bachelor thesis deals with tools of the marketing mix of the most visited Czech zoo - The Prague Zoo. The aim of the thesis is a description and an evaluation of the marketing mix of the Prague Zoo. I want to find out what has been behind the success of the Prague Zoo in the few last years. The theoretical part defines important terms refering to marketing, service marketing and marketing mix. The explanation of the sence of zoological gardens, the history and the presence of the Prague Zoo follows. In the practical part the parts of marketing mix of the Prague Zoo are described. These parts are subsequently evaluated. As a conclusion, I summarize realized findings and consider contemporary situation of the Prague Zoo.
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