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Analysis of Marketing Mix Tools in the company Barum Continental, s.r.o. Anderle, Jiří ; Kovář, František (advisor) ; Peterka, Marek (referee) This degree work is targeted on the analysis of marketing mix tools in the company Barum Continental. At the end it would be analyse also the the portfolio of the products and their effect on the customers. From this informations the author deduced the conclusion, which could be used by the company Barum Continental to improve their current processes. Detailed record

Analýza nástrojů marketingového mixu ve společnosti Barum Continental, spol. s.r.o. Anderle, Jiří ; Ezrová, Hana (advisor) Bakalářská práce obsahuje analýzu marketingového mixu ve společnosti Barum Continental spol. s.r.o.,následné zhodnocení efektivnosti marketingového mixu a zlepšovací návrhy problematických částí analyzovaného celku. Jedná se zejména o analýzu produktu společnosti,což jsou v drtivé většině pneumatiky pro osobní, nákladní a užitková vozidla, analýzu cenové strategie firmy, distribuční politiky a komunikačního mixu. Detailed record

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2	Anderle, Jan

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