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The United States Military: The Most Patriotic Social Welfare Program?
Aldorf, Marek ; Raška, Francis (advisor) ; Bečka, Jan (referee)
American social policy, which has been under the influence of neoliberal paternalism, has become highly selective and inefficient. That needs to be changed. A model solution has been found right in the United States, in one of its federal institutions: the U.S. Military. In the past several decades, it has developed from a simple tool of defense into a complex institution, where an almost perfect social system exists, which could serve as an example for the national system. The military social system wasn't established purely on altruism, but rather based on a strategic decision to build and sustain the most stable and efficient fighting force. As a consequence, universal health-care emerged, as well as free access to higher education, social-welfare programs for veterans etc. Thus, people within the military community tend to have higher educational attainment, employment rates and quality of family life than the general population in the US. As a result, the military has been increasingly used as a social program. Even though the military service is often thought to be reserved for lower socio-economic classes, American middle class has increasingly sought it out as well. Given the structural problems not only in the national social system, it has been looking for alternative ways to improve, or...
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Web Analytics - Development of web applications for managing accounts in Google Analytics
Aldorf, Marek ; Halbich, Čestmír (advisor) ; Tyrychtr, Jan (referee)
The first part deals with particular knowledge about web analytics and issues connected with web analytics such as segmentation, cookies, metrics, dimensions, KPIs, and lastly, gives an analytical tool Google Analytics. This bachelor thesis describes implementation of the tracking code to setting a basic structure of the instrument in terms of the account and the application interface.
The practical part is focused on creating a web application to manage accounts in Google Analytics. Creation is described from graphic and wireframe design to launching the application in a browser.
The contribution of this work is especially for new users of Google Analytics, saving time by several days. This is the automation of setting up filters by created application that can handle a few seconds to upload filters to the selected Google Analytics account, preformed filters, which resolves duplicates, SPAM bots and transparency of data.
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