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Marketing of a trading company
Zelenka, Martin ; Procházková, Markéta (advisor) ; Adrián, Michal (referee)
The aim of this thesis is to analyse the marketing activities of the company Eljet s.r.o. The theoretical part defines methods used for correct external environment analysis of a target market. This part also provides information on the marketing mix instruments and the types of competitive strategies. The practical part, which is based on the conclusions from the theoretical part, describes the current marketing activities of the Eljet company and its current position on the Czech market. Based on that, the goals and plans for future marketing promotion are established. Some of the conclusions of the analysis led to specific steps, which helped to improve the situation of the company. Proposals of new marketing activities have become the real future plans.
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Proposal of IT progress strategy in manufacturing company
Adrián, Michal ; Švecová, Lenka (advisor) ; Lorenc, Miroslav (referee)
Bachelor thesis covers with development of IT strategy of manufacturing company. It compares introducing new ERP system with actual information system. The goal is description of actual IS state and proposal of solution with respect of all requirements and restrictions of the company. The main benefit of the thesis is detached evaluation of variants of follow-up progress at company expansion and improvement strategy proposal. There is characterization of IS and ERP, possible division, the most important parts and benefits of modern solution for enterprise resource planning in theoretic part. Each one of stages of acquisition of new information system (initial demand analysis, selection methods and criteria, implementation including definition of critical factors, usual imperfections and recommended procedure) is described. Practical part is focused on analysis of actual situation. It contains brief company profile, description of departments, main processes in connection with system. Actual IS situation is described in form of SWOT analysis. On the basis of defined requirements is put together list of possible system providers from Czech Republic and their products. Improvement IT strategy proposal follows up with analysis and deals with comparison of each variant of following development, either the acquisition of new ERP or upgrading current information system. Conclusion includes appraisal and benefits of thesis as the whole.
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