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Personnel Marketing in Recruitment of Call Centers Employees
 Švarcbachová, Tereza ; Kocianová, Renata (advisor) ; Běhounková, Olga (referee)
This bachelor thesis deals with the subjects of recruitment and HR marketing with the focus on the call centers area. The thesis explains the recruitment and personnel marketing terms. It also analyzes specifics of call centers and their differences from other types of businesses. Based on these outcomes there is the HR marketing strategy proposal and its evaluation. Considering nowadays tech age the thesis is focused on digital and online HR marketing channels. The thesis includes also call center workers survey and analysis of organizational documentation, statistics and reports for the purpose of the call center specifics findings. Key words recruitment, hiring, personnel marketing, call center, employer branding, marketing strategy, digital marketing, e-recruitment
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