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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Utilization and economic costs of computer-generated imaginary in advertising
 Šulíček, Petr ; Vondra, Zdeněk (advisor) ; Šedivá, Zuzana (referee)
The thesis aims to answer the question of when and why is Computer-generated imaginary (CGI) used in advertising and marketing. The work attempts to locate and identify the specifics that came along using CGI tools, including requirements for IT infrastructure and workflow. The theoretical part describes the research "CGI commercials during Super Bowl broadcasting" to confirm or refute the postulate that the popularity of CGI in advertisement is growing. The practical part shows the process of creating static advertising visuals and animation using CGI tools and compares it in terms of technical and economic costs with similar audiovisual output achieved by conventional tools, such as the works of photographer in the studio. Finally the thesis evaluates the results of comparison.
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