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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Development of MBI model in the implementation and management of electronic purchasing systems
 Šušič, Luka ; Voříšek, Jiří (advisor) ; Soukupová, Vladimíra (referee)
This thesis covers an area of procurement of companies. It's specifically orientated on supporting the procurement processes by electronic purchasing system. In the first part there are by literature search, identified and analyzed key factors for successful realization of the implementation and management of electronic purchasing system. In the second part there is comparison of the case study in Unipetrol Services s.r.o. and the key factors of the first part, which is resulting in a deduction and generalization of best practices for implementation and management of electronic purchasing systems. The main benefit and also the outcome of this work is an extension of the reference model MBI, based on a facts and practical experience in procurement area.
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Comparison of social networks Facebook and Google plus and their use in marketing
 Šušič, Luka ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
The aim of this bachelor thesis is the introduction of social network plus.google.com and its comparison with facebook.com. The second objective is to analyze marketing opportunities of mentioned social networks and marketing on the Internet. This thesis is divided into two parts. The first part is devoted to review and development of social networks, which is focused primarily on Facebook. The main chapter of this section is the introduction of Google + and its comparison with Facebook. The second part deals with advertising on the Internet. There is a significant chapter in this part that analysis marketing opportunities on Facebook. End of this section represents a practical example of the use of advertising on the Internet.
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