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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Ireland: economy and position in the international tourism
 Štrausová, Martina ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
The master thesis focuses on Irish economy and its position in the international tourism. The aim of the thesis is to analyse economic situation in the country and evaluate position of Ireland in the international tourism. First part of the thesis contains the basic terms and definitions in the area of tourism. Second part of the thesis deals with the analysis of the country based on macroeconomic indicators and it also deals with the competitiveness in the global economy. The third part is focused on Irish tourism, its tourist regions, attractivities and evaluation of the competitiveness and position in the international tourism. Tourism organizations operating in Ireland and also the way of thein promotion in the international markets are mentioned in the third part of the thesis.
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Analysis of tourism in Olomouc
 Štrausová, Martina ; Vaško, Martin (advisor) ; Netková, Jarmila (referee)
This bachelor thesis focuses on tourism analysis in Olomouc city. The aims are to analyze current state of tourism in Olomouc, to review current tourism supply in the destination and to assess possible ways for further development of tourism in Olomouc. The first chapter contains mainly definitions from destination marketing and management and organizations that deal with this sphere. Practical part includes basic information about Olomouc, its attractivities and infrastructure, it describes visit rate of accommodation facilities and some tourist attractivities and also gives overview of offered tourism products. Conclusion contains the SWOT analysis, which summarizes all partial analyses, and presumptions for further tourism development in the city.
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