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Analysis of Customers Satisfaction in Selected Company Using Mystery Shopping
Šrámková, Tereza ; Imramovská, Michaela (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on the method of marketing research called mystery shopping. The thesis describes the types of services, customer satisfaction, communication with the customer, marketing research and the mystery shopping and why it is good to use this method. There are also listed and described mystery shopping techniques, who and where they are used. The practical part deals with the analysis of the mystery shopping data that is performed in the selected company. Based on their quality, the data are subjected to a critical analysis and, depending on the results found, recommendations are given on how to avoid or prevent future weaknesses.
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Business Plan for Establishment of a Cafe
Šrámková, Tereza ; Královská, Renata (referee) ; Hornungová, Jana (advisor)
The Bachelor´s thesis focuses on creation of a bussiness plan for a cafe establishment. It defines basic business and freelance terms, various law and other necessary restrictions for the actual realisation of the concern. It contains detailed analyses costing and possible suggestions for solutions that help uncover and suggest possible progress of the company.
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Analysis of Customers Satisfaction in Selected Company Using Mystery Shopping
Šrámková, Tereza ; Imramovská, Michaela (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on the method of marketing research called mystery shopping. The thesis describes the types of services, customer satisfaction, communication with the customer, marketing research and the mystery shopping and why it is good to use this method. There are also listed and described mystery shopping techniques, who and where they are used. The practical part deals with the analysis of the mystery shopping data that is performed in the selected company. Based on their quality, the data are subjected to a critical analysis and, depending on the results found, recommendations are given on how to avoid or prevent future weaknesses.
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|
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Business Plan for Establishment of a Cafe
Šrámková, Tereza ; Královská, Renata (referee) ; Hornungová, Jana (advisor)
The Bachelor´s thesis focuses on creation of a bussiness plan for a cafe establishment. It defines basic business and freelance terms, various law and other necessary restrictions for the actual realisation of the concern. It contains detailed analyses costing and possible suggestions for solutions that help uncover and suggest possible progress of the company.
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