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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of Tools of Digital Marketing in the Music Industry
 Špicová, Jarmila ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
This master thesis deals with various tools of digital marketing and their usage in the music industry. The aim of my master thesis is an analysis of available tools and then the demarcation extent of use. The main research question is What tools of digital marketing are currently most used in the music industry? I chose research methods such as observation, study documents and written questionnaire for answering this issue applied to the Czech Republic. The contribution of this work is how to make particular tools of digital marketing more effective for musicians of the Czech Republic.
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Business Plan - Establishment of Wedding Agency
 Špicová, Jarmila ; Tužová, Julie (advisor) ; Zelená, Veronika (referee)
The theme of this bachelor thesis is the compilation of real business plan for a new company providing services in the area of organization and coordination of wedding day. The theoretical part analyses the structure of the business plan. The practical part processes the realistic business plan that will prove or disprove viability of this company at current conditions in Czech Republic.
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