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Record Linkage in Genealogical Data
Šorm, Jan ; Rozman, Jaroslav (referee) ; Zbořil, František (advisor)
The main aim of this thesis is to study genealogical data, to find out possible problems in their merging and to implement methods for this data merging. In this thesis, it will be studied the problem of classifying similar names into common classes. This problem will be studied mainly because people's names and surnames play the most important role in every registry entry. In this thesis, it will be analyzed several metrics for calculating the distance between two strings. In addition, several experiments will be done for these metrics to classify names into classes with as few errors as possible. Based on these results, experiments for record linkage will be performed.
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Record Linkage in Genealogical Data
Šorm, Jan ; Rozman, Jaroslav (referee) ; Zbořil, František (advisor)
The main aim of this thesis is to study genealogical data, to find out possible problems in their merging and to implement methods for this data merging. In this thesis, it will be studied the problem of classifying similar names into common classes. This problem will be studied mainly because people's names and surnames play the most important role in every registry entry. In this thesis, it will be analyzed several metrics for calculating the distance between two strings. In addition, several experiments will be done for these metrics to classify names into classes with as few errors as possible. Based on these results, experiments for record linkage will be performed.
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The Snuff music band marketing communications
Šorm, Jan ; Huml, Jan (advisor) ; Fejfarová, Martina (referee)
This graduation thesis describes marketing communication of czech modern-rock band
The Snuff, where author of the thesis is a member and composer of the band himself. At first, theoretical background in marketing is defined, especially significant attention is paid to latest trends in marketing communication including marketing communication on the internet and social networks. The practical part is focused on analysis of survey regarding buying habbits of the czech and polish fans of the band. Then pen and paper interview took place, which was done with czech and polish female fan of the band. Based on the findings, specific recommendations are proposed for The Snuff to improve their marketing activities. Also, The Snuffs most ambitious upcoming project called The Ultimate Price is analysed, whether is czech and polish fanbase interested in the project or not and also which direction should band take to finish the project successfully.
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