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Reflection of the American Movie Production in the Czechoslovak Media during 1970's.
Šlechtová, Věnceslava ; Bednařík, Petr (advisor) ; Dominik, Šimon (referee)
This diploma thesis The image of American Movie Production in Czechoslovak Media of 1970's focuses on how the Czechoslovak media in the 1970's created the public perception of movies which had come from the American distribution to Czechoslovakia or were projected in the cinemas among the years 1970-1979. This thesis analyzes the manner in which selected national print media, influenced by the political trends, being partly designed for the general public (daily newspaper Rudé právo, Lidová demokracie) and partly addressed to specific target groups (film periodical Film a doba, Filmový přehled, Kino), reflected the issue and the contribution of individual movies; all of that under specific political and cultural circumstances. The main theme is the usage of the movie production and its presentation as a contemporary propaganda tool. The analytic part is based on examination of several articles and reviews found in some selected media and connected to the movies or its actors and makers. The analysis is focused on important arguments and assessments in the frame of the contemporary political development. The comparison of how the issue was perceived by the daily newspapers and by the film journals hopes to bring a new aspect and a new point of view to the film and history studies. .
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Social media management of czech foundations and endowment funds
Kvitová, Klára ; Šlechtová, Věnceslava (advisor) ; Šťovíčková Jantulová, Magdaléna (referee)
The diploma thesis presents a picture of how the Czech foundations and endowment funds communicate on social networks and which social networks they use. The first part which is based on the relevant literature is devoted to the theoretical framework of social networks in overall public relations discipline. The latest findings from the world's research of this topic are included. The aim is to analyze the content of the message that is published by the organizations through the social networks and to define the target groups to which the communication is directed. The research part is devoted to a detailed content analysis of the posts of six foundations and four endowment funds on social networking site Facebook during six months. The communication is put into context with other social networks and other online channels that are used to communicate. The thesis can work as a theoretical background for a deeper insight into the problem. It also gives practical examples and insight useful in everyday work of nonprofit organizations.
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Reflection of the American Movie Production in the Czechoslovak Media during 1970's.
Šlechtová, Věnceslava ; Bednařík, Petr (advisor) ; Dominik, Šimon (referee)
This diploma thesis The image of American Movie Production in Czechoslovak Media of 1970's focuses on how the Czechoslovak media in the 1970's created the public perception of movies which had come from the American distribution to Czechoslovakia or were projected in the cinemas among the years 1970-1979. This thesis analyzes the manner in which selected national print media, influenced by the political trends, being partly designed for the general public (daily newspaper Rudé právo, Lidová demokracie) and partly addressed to specific target groups (film periodical Film a doba, Filmový přehled, Kino), reflected the issue and the contribution of individual movies; all of that under specific political and cultural circumstances. The main theme is the usage of the movie production and its presentation as a contemporary propaganda tool. The analytic part is based on examination of several articles and reviews found in some selected media and connected to the movies or its actors and makers. The analysis is focused on important arguments and assessments in the frame of the contemporary political development. The comparison of how the issue was perceived by the daily newspapers and by the film journals hopes to bring a new aspect and a new point of view to the film and history studies. .
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Social media management of czech foundations and endowment funds
Kvitová, Klára ; Šlechtová, Věnceslava (advisor) ; Šťovíčková Jantulová, Magdaléna (referee)
The diploma thesis presents a picture of how the Czech foundations and endowment funds communicate on social networks and which social networks they use. The first part which is based on the relevant literature is devoted to the theoretical framework of social networks in overall public relations discipline. The latest findings from the world's research of this topic are included. The aim is to analyze the content of the message that is published by the organizations through the social networks and to define the target groups to which the communication is directed. The research part is devoted to a detailed content analysis of the posts of six foundations and four endowment funds on social networking site Facebook during six months. The communication is put into context with other social networks and other online channels that are used to communicate. The thesis can work as a theoretical background for a deeper insight into the problem. It also gives practical examples and insight useful in everyday work of nonprofit organizations.
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